HP Printing Reinvented

Client: HP
Agency: 180LA
Team: Chris Welsby

HP had a worldwide launch event for their new consumer printing products and services. The campaign slogan 'Printing Reinvented' was spelled out in English, French, German, Italian, Portuguese, and Spanish. The design of each letter was meant to appeal to consumers and their professions — whether it be an architect, a designer, a photographer, or a doctor printing x-rays.

Assets were featured at the launch event, HP landing page, across digital ads, and in print.

HP_PR_English
HP_PR_Launch_01-edit
HP_PR_Launch_02
HP_PR_Portuguese
HP_PR_Italian
HP_PR_German
HP_PR_French
HP_PR_Magazine-2
HP_LES_Landing
HP_LES_Wallpaper
OJP_300x250_OJP8720_Standard_ATL_p2v1r1
OJP_300x250_OJP8720_Standard_ATL_p3v1r1
OJP_300x250_OJP8720_Standard_ATL_p1v1r1

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Bird AirBrand Identity & Packaging

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Bird OneBrand Identity & Packaging

BirdieBrand Identity & Packaging

Golden Globe Awards & HFPABrand Identity

HP Brand BookBrand Book

Spectrum Color PencilsPackaging

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