HP Brand Book

Client: HP
Agency: 180LA
Team: Chris Welsby, Matt Jensen, Delaney Maher, Jonah Lu

Brand book to accompany the launch of HP’s brand mission ‘keep reinventing’. Each chapter is a story showcasing how HP is enabling reinvention. The aim was to make the book visually engaging and find unique ways to illustrate the stories with special print, layout and material techniques.

We developed a unique modular spine that allows the chapters to be reordered so each copy is different.

The books were given to HP employees and potential partners looking to utilize HP technology.

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Projects

BirdBrand Identity

Bird AirBrand Identity & Packaging

Bird BikeBrand Identity & Packaging

Bird OneBrand Identity & Packaging

BirdieBrand Identity & Packaging

Golden Globe Awards & HFPABrand Identity

HP Printing ReinventedCampaign

Spectrum Color PencilsPackaging

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